ANAND PATEL- DIGITAL

MODULE EVALUATION-Digital Design Production

2009-02-13T05:36:00.000-08:00

BA (Hons.) GRAPHIC DESIGN – END OF MODULE SELF-EVALUATION
Module Code – OUGD202 Module Title digital design production
Level 02 Semester 01

1. What skills have you developed through this module and how effectively do you think you have applied them?

i have developed my digital skills vastly through this module. i have learned how to use after effects with a lot more confidence, i have learned ways in which i can move characters on screen in animations. i have created my animation with a very basic understanding of the software, however i found that when it came to my further development stages of my final piece the work i had produced before was a lot easier to change and adjust. therefore in the future when using this software i will be able to experiment with more things such as paths/3d paths which open a wide range of other possibilities and opportunities.

2. What approaches to generating work and solutions to problems have you developed and how have they helped?
i have also developed a better knowledge of how to use file formats appropriately when using digital media. this was mainly learned when i was putting work on to my iweb. i think i applied this well as the overall size of my i web was 57MB this helped it to be faster when you look though it. compressing done all the files made the i web part take longer, however it didn't cause me trouble when transferring it to disc.

3. What strengths can you identify in your work and how have/will you capitalise on these?

i think that my story boards worked well along side my animations, i would say this was a strength in my project as i got them as accurate as possible. i did this by sticking to the original story board ideas as much as possible. having detailed story boards on paper before working digitally i found was a strength as it saved me thinking and experimenting with further ideas when it came to working in After Effects.

4. What weaknesses can you identify in your work and how could you exploit these more fully?

i found that spent to much time on development and research stages of my project, i could have started the After effects side of it a bit earlier, if i started it a week earlier i would have had a more finished idea for my animation and iweb for my final crit which was a week before the deadline. this would have given me four to five days on improving the final sequence and possibly developing the layout and other aspects of my i web.

5. Identify things that you will do different next time and what do you expect to gain from doing these?

i will do the development and research parts of my projects more quicker, rather than putting a lot of detail in this area i will do whats necessary and then perfect design sheets etc later down the line of the project. this will give me more time to focus on the practice sides of the project which will enable me to produce a more developed and informed final piece.

i will spent more time on software such as i web, i will treat it like a blog, therefore i will have a basic structure and will be developing it as i go along rather then saving it to do last. even though i had designed it out all on paper first it still proved to be very time consuming.

i will produce a time table at the beginning of the project which will section of the amount of time which i can spend on each part of the project from research right up to the deadline. this will help me not to spend more time on certain aspects of my work.

i will research into wed design and layout outs of existing websites and how they link there pages. i did do this for research, however i didn't really research into it as much as i could, i will do this on my blog which will inform my design decisions in future when designing websites.

6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 5
Punctuality 4
Motivation 5
Commitment 4
Quantity of work produced 4
Quality of work produced 4
Contribution to the group 4

FINAL PIECES

2009-02-13T03:57:00.000-08:00

I WEB-development

2009-02-11T12:50:00.000-08:00

DEVELOPMENT-(background needed)

2009-02-03T03:22:00.000-08:00

I web- Title ideas

2009-02-02T12:56:00.000-08:00

here are some ideas for the way i will be laying out my I web. i have looked at some type which i will be using,i have thumb nailed some ideas for the title page.

DEVELOPMENT-background and order

2009-02-02T11:00:00.000-08:00

i have started to look at the style of background which i can have at the beginning of my sequence. i have decided to use parts of never never land, as it will fit in well with the Mr Smee character. this is a mock up of my background, the real one will be in colour, however i will change the opacity of it to make it look like it is further away in comparison to the foreground. i will also have a crocodile in front of the ship (peter pan)

i have changed the background for the Cheshire cat character so it looks more like his scene in Alice in wonderland, i could also have his grin(teeth) as separate layers in the background, fading in and out.

when the countdown gets to 10 the eye will zoom out to the title image of the Cheshire cat. then vanish (spin off)

DEVELOPMENT-1st FINISHED sequence

2009-02-02T10:56:00.000-08:00

this is my first finished sequence, it is still work in progress. i have made it to fit my storyboard ideas as much as possible.

after evaluating it i have decided to add a background to beginning part, change the the number sequence to go before the Cheshire cat title. this is so its not to confusing and the majority of title sequences have the title of the program or film at the end.

DEVELOPMENT-cheshire cat

2009-02-01T05:00:00.000-08:00

DEVELOPMENT- 1st part

2009-02-01T04:17:00.000-08:00

DEVELOPMENT-Mr Smee boat

2009-02-01T04:12:00.000-08:00

DEVELOPMENT-Mr Smee walking

2009-02-01T03:38:00.000-08:00

this my attempt in making this character move i have made each part of his body a separate layer. the first attempt helped me alot with timing issues. it gave me a better understanding of what will be doable and look good in 50 seconds. therefore i have decided to take away the Genie/Dopey part of my sequence. this will give me more time on sequencing Mr Smee and Cheshire cat and at the same time not give to much away about the top ten.

this is a more developed version of Mr Smee walking

MR SMEE vector image

2009-01-30T12:22:00.000-08:00

STORYBOARDS-chosen sequence

2009-01-30T12:13:00.000-08:00

after looking at a wide range of Disney title sequences, i found that they have alot of colour and movement in them. i have desided to take a more pixar style approach to my sequence, this will give me a chance to create a title sequence which will appeal to a vast amount of tyhe Disney market. From children to adults the way i have adapted the characters will also attract character designers and vinyl toy collectors.

the choice of characters will grab the attention of all age ranges because they are classic characters.
the style of animation will also fit in with the contemporary ident style of E4

RESEARCH-Disney/Pixar Title sequences

2009-01-30T12:06:00.000-08:00

Disney/Pixar title sequences
these title sequences are more intersting then the classics title sequences. so i have desided to make my sequence more like the moderen pixar sequences, this will broaden my target audience.

The Incredible

monsters inc

Disney Classics title sequences
these title sequences are very basic there is not much movement in them. however this is because of the time they were made 1951-1953. i think that if Disney made these classics at present the title sequences would have been very different. such as the pixar title sequences at present

Pinocchio

peter pan

I Web SCHEMATICS/ IDEAS

2009-01-30T12:00:00.000-08:00

RESEARCH(i web)-Steven Harringtons site

2009-01-30T11:37:00.000-08:00

this is also on of my favourite illustrators, his site is very simple. it has alot of white space, therefore layout has been considered which make his work standout. the web page is easy to use. would like to take a similar approach to my website. because there will be alot of links and work going on it.

RESEARCH(i web)-Sanna Annukka site

2009-01-30T11:31:00.000-08:00

Sanna annukka is one of my favourite illustrators, here are some shots of her web page, it has a simple layout. i like the way numbers have been used as links to pictures of her work. this is an nice way to layout storyboards or development pages of my site.

DEVELOPMENT-new characters

2009-01-25T04:15:00.000-08:00

i have decided to keep my characters for my title sequence in the same style, however i have developed them into more of a character rather than designing then to the shape of a number. this will give less away about the sequence and therefore work better. i have looked at vinyl toy designers such as kid robot and used used a similar style of character as them. my research that i have collected shows of how they take the Simpson's for example and make simple vinyls of them. they have achieved this by keeping all the obvious and essential characteristics and loosing all the unnecessary characteristics. which is what i have done with the Disney characters i have used. i have also looked at Paras work, i will be using a more illustrative approach to the type used, in a similar style to this designer. i have chosen this style as it will work well with the Disney concept and the character style which i have undertaken. I have started experimenting this idea which the Cheshire cats face holding the title of the sequence

RESEARCH-logo sequences

2009-01-25T02:52:00.001-08:00

logo sequences such as these above make interesting sequences, therefore i will also use a simple ideas for my title sequence, they both use effective sound effects which work well with mellow tracks in the background. this sets the mood for the style of film. they are also subtle and do not give to much away, therefore are success sequences

RESEARCH-countdowns

2009-01-25T02:25:00.000-08:00

i have decided to look at old cinema style countdowns. This will be a good way of including the numbers 1-10 within my title sequence.

DEVELOPMENT-characters

2009-01-25T02:07:00.000-08:00

i began with the idea of linking the numbers 1-10 and the characters within the countdown. however after storyboarding some sequence ideas, i decided that it was becoming a bit to obvious and i was giving away to much information. such as the order of my countdown and the number of the characters.

however most top 10 countdown programs do have mini animations in between, when the number is revealed. so i will therefor use these characters for storyboarding mini animations which will appear within the program.

ANIMATED TRAILER-Mirrors Edge

2009-01-18T05:15:00.000-08:00

this is an animated trailer for the game mirrors edge. the trailer sets a good simple style for the game. the game play is not much different from this trailer. it has simple 3d animation for all characters and the environment, therefore the game has been able to create a huge city because of tis simplicity.
POINTS OF INTEREST:
the EA logo at the beginning of the trailer has been adapted to go with the genre of the game and appears in a short sequence as a foot print/ the animation is effective because still backgrounds are used. therefore the movement in the trailer is more
noticeable/It is animated in a Japanese anime style

DIGITAL MENUS-Far cry2

2009-01-18T04:44:00.000-08:00

this is another way digital media is used. i found this interesting as Digital menus which are at the beginning of DVDs and games are often taken for granted and not payed attention to. however there is a grate deal of design work put into them. here is the opening menu sequence for the game Far Cry 2.
POINTS OF INTEREST:
the uni soft logo has been adapted and a sequence has been made for it fit in with the genre of the game/page of the menu are in form of a tatty book,again good link to the game genre/there is also a fly hovering above thew pages of the book. This adds a more realistic feel to the game before you even start playing it.

RESEARCH-Top 10 Sidekick Characters

2009-01-12T05:35:00.000-08:00

RESEARCH-Disney Characters

2009-01-12T04:33:00.000-08:00

After looking at existing top tens on the Internet, i found that Disney villains and main characters was a comen subject and has been explored alot in the past. i also found that there is alot of Disney merchandise and other things related to villains and main characters already.

So i decided to look at the Sidekick characters into more detail. i thought this would be more interesting as i did not find much top tens and other related things to sidekicks in my research. however i did find a recent collaboration with Disney which was by The Hundreds(an American clothing company). they used the lost boys which were sidekick characters from the film Peter Pan(1953) and designed a new modern image for each character. these were used for a very successful limited edition clothing line.

RESEARCH-Disney Classic Animations

2009-01-11T07:42:00.000-08:00

i researched all the feature animation classics from Snow white(1937) to Home on the Range(2004) i desided to narrow it down by discarding all cgi animations such as Meet the Robinsons(2007) which uses a pixar syle of animation but is not made by their design team.
at this stage my research was still very broad and i still had possiblity to break my down into further catogories. such as storylines/scenes/themes/settings...
but i desided to narrow it down to Characters within Disney Classic Animations.
so i started looking at Main/Villain/Sidekick charcters within each of the films.

NEW BRIEF- Best and Worst

2009-01-11T07:24:00.000-08:00

Over the holidays i have been Researching Disney films for the new digital media brief.
i began by focusing the brief on Disney films. this however was still very broad, so i categorised the information and research which i found, into category's such as pixar animations/short animations/live films...

However i desided to specify the main focus of my project
down to:
DISNEY CLASSIC ANIMATIONS.

STEFAN G.BUCHER-monsters animated

2009-01-04T05:18:00.000-08:00

This was the monster which is on the cover of LA WEEKLY

1st ANNIVERSARY DAILY MONSTER

E4 STINGS

2009-01-02T06:41:00.000-08:00

E4 STING PURPLE MONSTER

E4 STING COLLECTION

STOP MOTION-Erbert & Gerbert's: Human Flipbook

2009-01-02T05:57:00.000-08:00

this is a promotional animation for the American sandwich shop called Erbert & Gerbert's subs and clubs. it uses stop motion animation of a character and combines it with the background which is the T-shirts.

POINTS OF INTEREST:
effective use of colour with the t-shirts/creative sequence of the sun turning into a balloon/useing two t-shirts-light/dark shades of blue to indecate the sky and the seawater

STOP MOTION- xBox Commercial

2009-01-02T05:41:00.000-08:00

IDENT-Swallow-Face MTV Logo ID

2009-01-02T05:35:00.001-08:00

this is a dated MTV ident. It works well as it is interesting and quick paced. it grabs the audiences attention and leads straight away to the MTV logo. using a white background to stage this graffiti style animation is also effective as it immediately becomes the centre of attention, which is also why the animation is situated in the centre of the screen.

IDENT-mtv

2009-01-02T05:32:00.000-08:00

IDENT-Trouble TV branding

2009-01-02T05:16:00.000-08:00

COMMERCIALS - iMpoSSible iS nOtHinG

2008-12-29T04:11:00.000-08:00

"Impossible Is Nothing" - Gilbert Arenas

this is an effective use of short animations within in commercials for Adidas. the use of simple characters has allowed it to be animated in more detail. however it is still kept simple this brings the message across effectively.
also see:
"Impossible is Nothing" - Jonah Lomu
"Impossible is Nothing" - Gerrard, Kaka, Messi

ADIDAS campain commercials (begining 2008) for trainers.

make your own IMPOSSIBLE STORY

2008-12-29T03:43:00.000-08:00

this is an effective use of interactive digital media within a website for Adidas
Impossible Story lets users create a totally personalised animation in a matter of
seconds. Anyone can be the star. Simply upload a picture of their head and use the A-Z keys to make your character achieve one unbelievable feat after
another and then share your journey with your friends.

POINTS OF INTEREST:
fast pasted animation,moving in a rightward direction throughout, zooming in and out makeing the backgroung key to the sequence, the robot!
www.impossiblestory.com

COMMERCIAL-a bug's strife (Converse)

2008-12-29T03:21:00.000-08:00

A Commercial for converse. which uses a simple black and white short animation of a 'bug' to attract the audience through the use of humour and effective animation techniques.

POINTS OF INTEREST:
full use of screen, zooming in and out, good focus on the bug, the logo is cleverly brought into the commercial as it is linked into the animation.

Marauder's Map animation

2008-12-28T04:33:00.000-08:00

Life Of Pi Title Sequence

2008-12-22T09:32:00.000-08:00

JUNO - "All I Want Is You"

2008-12-22T09:29:00.001-08:00

Big Fish Title Sequence

2008-12-22T09:19:00.001-08:00

Type and symbols

2008-12-22T09:13:00.001-08:00

type and image sequence

2008-12-22T09:08:00.001-08:00

Casino Royale Opening Title Sequence

2008-12-22T09:01:00.000-08:00

experimenting with AE

2008-12-17T08:08:00.000-08:00

final silent movie

2008-12-16T06:20:00.000-08:00

Transform idea

2008-12-16T06:17:00.000-08:00

BOOM,TRANSFORM...

2008-12-12T07:16:00.000-08:00

TRANSFORM 2 COLD

2008-12-12T07:08:00.000-08:00

Storyboard Sequence

2008-12-12T06:56:00.000-08:00

BOOM & COLD

2008-12-12T04:31:00.000-08:00

transform

2008-12-12T03:48:00.000-08:00

i have began to look at how transform can be made appropriate through the means of type for my silent movie brief. i have used and old English type face which is transformed into an Arial type face, this shows the transformation of old to new. i have also looked at a simple form of transformation which is the weight of the letters.

2008-12-11T14:09:00.000-08:00

BOOM!

2008-12-10T10:14:00.000-08:00

experimenting with After Effects

2008-12-10T07:34:00.000-08:00

this is my first attempt at animating in after effects,i have experimented with the positioning and how it can be varied though out the animation.

After Effects Assignment

2008-12-07T13:30:00.000-08:00

this is a short animation which i found on YouTube. It is a short animation which lasts 37 seconds, this is longer then the animation which i will create. However it uses a wide range of type and a small amount of imagery to bring across a message. the words 'call' and 'HUG' work well (towards the beginning) as they uses movement within the letters of the words, to create an impression of what the words implies

Catch Me if You Can Opening Title Sequence

2008-12-05T14:35:00.000-08:00

Kinetic type

2008-12-05T13:40:00.000-08:00

BRIEF 1- Silent movie

2008-12-05T13:27:00.000-08:00

This is the first time that i have worked with digital media. in this module we will be looking at useing software such as After Effects. The first brief we have been given is called SILENT MOVIE. we will be producing a 10 second animated sequence that explores the visual communication of three words, useing only letter form. the words which i will be working with for my animation are: BOOM, TRANSFORM and COLD.